Getting verified on Google is a critical step for any business that wants to appear in search results and on Google Maps. Verification confirms to Google that your business is legitimate and gives you control over how your business information appears online. Below is a complete, step-by-step guide to getting verified, along with the most common issues that can slow down or prevent approval. 1. Sign in to the correct Google account Start by logging into the Google account you plan to use long-term to manage your business. This account will own the profile, so it should be secure and accessible. If multiple people need access later, you can add them as managers instead of sharing login details. 2. Create or claim your business profile Search for your business name on Google. If it already exists, select “Own this business?” to claim it. If not, create a new profile by entering your business name, category, and basic details. 3. Use your real business name Your business name must match what customers see in the real world, such as signage, invoices, or your website. Adding keywords or extra phrases to your name may seem helpful, but it often leads to verification delays or account suspension. 4. Choose the most accurate category Select the category that best describes your main service. This choice affects how and where your business appears in search results. Additional categories can be added later, but the primary one should reflect your core offering. 5. Set your business location properly If you operate from a storefront, enter the physical address customers visit. If you travel to customers, choose the service-area option and hide your address. Make sure address fields are formatted correctly, including suite or unit numbers if applicable. 6. Add consistent contact information Your phone number and website should match what’s listed on your website and other directories. Inconsistent information can cause trust issues and slow verification. 7. Enter accurate business hours List your regular business hours and update them for holidays or special closures. Accuracy helps avoid negative reviews and signals reliability to Google. 8. Start the verification process Google will offer one or more verification methods depending on your business type and history. Available options may include: Postcard by mail Phone or SMS Email Video recording Live video call Choose the method presented and follow the instructions exactly. 9. Complete postcard verification (if required) If Google mails a postcard, wait for it to arrive before making any profile changes. Enter the verification code as soon as you receive it. Editing your business information during this time can reset the process. 10. Complete phone, email, or video verification For phone or email verification, enter the code immediately. For video verification, be prepared to show signage, your location, or business tools that prove you operate the business. 11. Finish your profile after verification Once verified, complete your profile by adding a business description, services, photos, and service areas. A fully completed profile performs better in search results and builds customer trust. Common Problems You May Run Into (and How to Fix Them) Verification method not available This usually means Google needs more trust signals. Ensure your profile is complete, avoid frequent edits, and try again later. Postcard never arrives Double-check your address format and request a new postcard after the waiting period. If available, switch to another verification method. Invalid or expired verification code Codes expire quickly. Request a new one and enter it promptly, making sure you’re logged into the correct profile. Business profile suspension Suspensions often result from keyword-stuffed names, invalid addresses, duplicate listings, or rapid changes. Correct the issue and prepare documentation if reinstatement is required. Duplicate business listings Claim and merge duplicates instead of creating new profiles. Multiple listings for the same business can prevent verification. Address not eligible Mailboxes, virtual offices, and unstaffed coworking spaces may be rejected. Switch to a service-area setup if you don’t have a true public location. Verified but not showing on Google New listings can take time to appear. Search by business name first, then category and location. Completing your profile and adding photos often helps visibility. Final Tips for a Smooth Verification Process Use your real business name and location Avoid frequent edits during verification Keep website and profile details consistent Be ready with proof if video verification is requested Add photos and services once verified Getting verified on Google is not difficult, but it does require accuracy, patience, and attention to detail. When done correctly, verification gives your business credibility, visibility, and long-term control over how customers find you online.
